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The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.

Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one...

In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58%...

Shopping in a boutique is a unique experience, combining the pleasure of touching fabrics, trying on clothes and feeling the atmosphere of a store. E-POP Mode reinvents this experience by integrating technology with tradition, thanks to the innovative use of the QR code. This new in-store sales experience offers capsules of French fashion designers, thus providing an exclusive showcase for French talents.

Phygital, a term evoking the synergy between the “physical” and the “digital”. Unlike pure digital, phygital stands out through the use of tools and devices integrated into physical points of sale, thus transforming the customer experience.