E-POP Mode attracts new customers to the store

In a rapidly changing consumer context, the question of how to attract new customers is essential. E-POP Mode, which combines phygital and the promotion of French designers (at least semi-industrialized), offers an appropriate response to this problem. Here is how the partner stores stand out:

1. An innovative phygital experience

E-POP Mode’s phygital experience intrigues and appeals to modern consumers. Why? Because it cleverly combines the benefits of physical and digital. Customers can see, touch and try on models in-store, while enjoying the convenience of fast home delivery within 48 to 72 hours. This simple and efficient process meets their expectations for flexibility and convenience.

We offer a seamless and enjoyable customer experience, which increases the chances of loyalty. The simple fact of being able to try on a garment and receive it "as if by magic" at home leaves a positive and lasting impression.

2. The appeal of Made in France

E-POP Mode also stands out for its commitment to French production. All models are exclusively made in France, thus attracting a clientele sensitive to relocation and the quality of Made in France.

This sensitivity is constantly increasing. According to a recent study, more than eight out of ten French people (85%) say they prefer to buy products made in France, and this trend is even more marked among consumers with high purchasing power (35%). There is a real craze for brands that promote local know-how.

Thus, the boutiques that collaborate with E-POP Mode can not only align themselves with this trend, but also benefit from the positive image associated with Made in France.

3. The exclusivity of the collections

Another strong point of E-POP Mode lies in the rarity and originality of its collections. The clothes are made in small series by semi-industrialized or industrialized designers, which guarantees a certain exclusivity. This rarity attracts a curious clientele, often in search of unique pieces that are not found everywhere.

This strategy offers a double advantage:

• It responds to a growing demand for authentic and rare products.
• She positions the boutique as a unique place where customers can discover original creations.

4. The notoriety of the creators

Some customers already know the designers presented by E-POP Mode and admire their work. However, these designers are sometimes difficult to approach due to geographical distance or limited availability of their collections.

By collaborating with E-POP Mode, the boutiques allow these customers to discover the latest creations of their favorite designers. This opportunity is reinforced by the communication efforts of the designers themselves, who mention on their social networks the partner boutiques where their models are available. This creates a flow of new visitors who come specifically to discover these collections.

5. The ephemeral novelty effect

One of the particularities of E-POP Mode is the ephemeral nature of its collections. Renewed every month, they generate constant interest and create an effect of novelty. This encourages customers to return regularly to the store to discover the latest creations, thus transforming each visit into a new experience.

By maintaining a monthly renewal cycle, stores can not only attract new customers, but also strengthen the loyalty of their existing customers.

6. Effective communication to maximize impact

Finally, communication plays a key role in the attractiveness of the E-POP Mode system. Stores that highlight their collaboration on their social networks can generate significant additional traffic. To help them in this task, E-POP Mode provides a dedicated Media Center, allowing easy selection of photos, videos and other promotional content. These resources can be customized with or without the store's logo, ensuring effective and consistent communication.

 

 

Attracting new customers with the E-POP Mode system is based on a combination of smart strategies: offering a unique phygital experience, promoting Made in France, offering rare and renewed collections, and highlighting the reputation of designers. By adding targeted and professional communication, stores can transform this collaboration into a powerful lever to boost their business.

Adopting the E-POP Mode system means not only being in line with current consumer trends, but also anticipating the expectations of tomorrow's customers. A winning bet for any store wishing to stand out.