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The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.

Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one...

In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58%...

Shopping in a boutique is a unique experience, combining the pleasure of touching fabrics, trying on clothes and feeling the atmosphere of a store. E-POP Mode reinvents this experience by integrating technology with tradition, thanks to the innovative use of the QR code. This new in-store sales experience offers capsules of French fashion designers, thus providing an exclusive showcase for French talents.

QR codes transform the shopping experience into a more practical, personalized and enriching experience. Whether you are a shopping enthusiast or a merchant keen to offer the best service to your customers, QR codes are an innovative solution to consider.

The adoption of phygital sales in multi-brand fashion stores offers a powerful way to reinvent the customer experience. By offering exclusive designer products, offering an innovative shopping experience, distinguishing themselves from fast fashion, and building customer loyalty, these stores are well positioned to thrive in an increasingly competitive market. Phygital retail is not just a passing trend, it is a truly transformative opportunity for forward-thinking fashion retailers.