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Dans un contexte de consommation en pleine mutation, la question de savoir comment attirer de nouvelles clientes est essentielle. E-POP Mode, qui combine le phygital et la mise en avant de créateurs français (à minima semi-industrialisés), offre une réponse adaptée...

Dans un marché en mutation où les boutiques indépendantes doivent relever de nombreux défis, E-POP Mode propose une solution innovante : un corner phygital dédié à la mode française. Cette approche allie la flexibilité du numérique et l’expérience tactile du...

Dans un secteur en pleine transformation, les boutiques multimarques et concept-stores se réinventent pour s’adapter aux nouvelles attentes de leurs clients. Une démarche essentielle pour rester compétitif face à une clientèle en quête d’authenticité, d’innovation et de durabilité. E-POP MODE, solution phygitale dédiée à la mode française, se positionne comme un allié incontournable pour accompagner ces commerces dans cette évolution.

For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...

The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.

In an increasingly competitive ready-to-wear market, standing out is essential to attract consumers' attention. Customers today are looking for unique experiences and original products, far from the standardized collections of large chains. This is where E-POP MODE designer corners come...

From November 8 to 11, 2024, Paris - Porte de Versailles will host one of the most anticipated events of the year: #MIFExpo, the Made in France trade fair . This event, which brings together thousands of visitors each year,...

In the world of fashion, designer capsules offer a unique experience to lovers of limited pieces and those passionate about discoveries. Our phygital solution , where collections made in small series are highlighted for a limited time, appeals to more...

Fashion designers have several marketing channels at their disposal to sell their collections. Each of these models has advantages and disadvantages depending on the brand's objectives, available resources and target audience. Whether through direct sales in stores , online sales...

Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one...

In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58%...

Shopping in a boutique is a unique experience, combining the pleasure of touching fabrics, trying on clothes and feeling the atmosphere of a store. E-POP Mode reinvents this experience by integrating technology with tradition, thanks to the innovative use of the QR code. This new in-store sales experience offers capsules of French fashion designers, thus providing an exclusive showcase for French talents.

In an increasingly saturated fashion market, designers are constantly looking for innovative ways to stand out and increase their visibility. E-POP MODE provides a phygital solution by offering designer corners within multi-brand boutiques and concept stores across France.

How can E-POP MODE help fashion designers develop their distribution and improve their profitability?

QR codes transform the shopping experience into a more practical, personalized and enriching experience. Whether you are a shopping enthusiast or a merchant keen to offer the best service to your customers, QR codes are an innovative solution to consider.

The adoption of phygital sales in multi-brand fashion stores offers a powerful way to reinvent the customer experience. By offering exclusive designer products, offering an innovative shopping experience, distinguishing themselves from fast fashion, and building customer loyalty, these stores are well positioned to thrive in an increasingly competitive market. Phygital retail is not just a passing trend, it is a truly transformative opportunity for forward-thinking fashion retailers.

The phygital model in multi-brand fashion stores offers a purchasing experience that skilfully combines the advantages of touch and digital. By allowing customers to see, touch, and try products, while providing easy access to detailed information and home delivery options, retailers can not only improve customer satisfaction but also boost loyalty and sales. 'commitment.

But how a simple QR Code can transform the sales experience

Phygital sales in your commercial strategy is not only a trend, but a necessity adapted to new consumption paradigms. It allows you to maximize your impact, expand your market and innovate your sales approach. Take the step, and transform the trial into lasting success.

Phygital, a term evoking the synergy between the “physical” and the “digital”. Unlike pure digital, phygital stands out through the use of tools and devices integrated into physical points of sale, thus transforming the customer experience.