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Dans un monde dominé par le digital, où l’achat en ligne est devenu un réflexe pour des millions de consommateurs, une réalité persiste : l’expérience tactile et visuelle en magasin reste un facteur déterminant dans le processus d’achat. Si le...

Depuis des années, on nous répète que le e-commerce va tuer les boutiques physiques. Amazon, Zalando et autres géants du web auraient scellé le sort des commerces de prêt-à-porter. Et pourtant, malgré cette concurrence féroce, les magasins existent toujours. Mieux...

Le commerce évolue à grande vitesse. Aujourd’hui, un simple espace de vente ne suffit plus pour capter et fidéliser la clientèle. Les consommateurs comparent, découvrent en magasin, puis achètent en ligne. Face à cette nouvelle réalité, les boutiques doivent s’adapter...

La mode française est reconnue pour son savoir-faire et sa créativité, mais de nombreuses marques rencontrent des difficultés à transformer leurs créations en succès commerciaux. Entre la domination des grandes enseignes, l'essor du e-commerce et l'évolution des habitudes de consommation,...

Dans l’univers du retail, un corner n’est pas qu’un simple espace de présentation. C’est une vitrine, un écrin qui donne du relief aux marques et capte le regard des clients en quête de nouveautés. Réussir un corner, c’est marier sélection...

Depuis plusieurs années, le secteur du prêt-à-porter moyen de gamme subit une pression constante. Pris en étau entre une fast fashion toujours plus agressive et un marché du luxe qui polarise l’attention, cet échelon intermédiaire peine à trouver son souffle....

In a constantly changing market, multi-brand boutiques and concept stores seek to maximize their profitability while limiting their risks.

As a retailer, you experience it regularly: customers who cross the threshold of your store, take a look at the products, touch them, but leave without buying anything. This phenomenon is recurrent and can be frustrating, especially after having put...

In the bright aisles of a boutique, a rack highlights the E-POP Mode corner, attracting curious glances and sparking conversations. The carefully presented samples allow you to see and touch these unique creations. A customer, seduced by a model, is...

For several years, multi-brand clothing stores have been faced with a commercially unfavorable reality: footfall is inexorably decreasing. This "great breakdown in consumption" (*) can be explained by profound changes in the market, transformed by new purchasing habits, fierce competition and an unfavorable economic context.

In a rapidly changing consumer context, the question of how to attract new customers is essential. E-POP Mode, which combines phygital and the promotion of French designers (at least semi-industrialized), offers an appropriate response to this problem. Here is how...

In a changing market where independent boutiques face many challenges, E-POP Mode offers an innovative solution: a phygital corner dedicated to French fashion. This approach combines the flexibility of digital and the tactile experience of physical, while meeting the needs...

In a sector undergoing complete transformation, multi-brand boutiques and concept stores are reinventing themselves to adapt to the new expectations of their customers. customers . An essential step to remain competitive with a clientele looking for authenticity, innovation and sustainability. E-POP MODE, a phygital solution dedicated to French fashion, is positioned as an essential ally to support these businesses in this evolution.

For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...

The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.

In an increasingly competitive ready-to-wear market, standing out is essential to attract consumers' attention. Customers today are looking for unique experiences and original products, far from the standardized collections of large chains. This is where E-POP MODE designer corners come...

From November 8 to 11, 2024, Paris - Porte de Versailles will host one of the most anticipated events of the year: #MIFExpo, the Made in France trade fair . This event, which brings together thousands of visitors each year,...

In the world of fashion, designer capsules offer a unique experience to lovers of limited pieces and those passionate about discoveries. Our phygital solution , where collections made in small series are highlighted for a limited time, appeals to more...

Fashion designers have several marketing channels at their disposal to sell their collections. Each of these models has advantages and disadvantages depending on the brand's objectives, available resources and target audience. Whether through direct sales in stores , online sales...

Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one...

In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58%...