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Je l’ai entendue des dizaines de fois des boutiques. Et elles ont raison. Leurs clientes ne viennent pas pour scroller sur un écran. Elles viennent pour essayer, toucher, échanger, se regarder dans le miroir, s’entendre dire “ça vous va bien”,...

Three hangers would be enough. Three models, hanging in a shop. Three carefully chosen pieces. And behind it, an idea: that the commerce of tomorrow will be played out neither against the store, nor without it. For the past year,...

Made in France has never had so much meaning. And yet, for many French brands, the real question is no longer “how to produce better?” , but rather “how to sell differently?” Distribution is the dead end. The shops are...

It's been almost a year since we rolled out our phygital solution, E-POP Mode. These are corners featuring a selection of ready-to-wear pieces from French brands (made exclusively in France) located in multi-brand boutiques and concept stores. E-POP Mode doesn't...

In an unstable economic climate and with rapidly changing purchasing behaviors, innovation has become a necessity for multi-brand stores. It's no longer a luxury or a supplement; it's a direct response to customer expectations... and a prerequisite for staying in...

In a world where supply is everywhere and attention is scarce, independent businesses can no longer be satisfied with being consistent. To remain relevant, visible, and profitable, they must regularly reinvent themselves. Not to chase trends, but to meet the...

She enters wearing a dress. She leaves with a decision. But in the meantime, she has checked her smartphone. Welcome to the 2025 fitting room: a mirror on the left, a price comparison tool on the right. The reflex is...

A loyal customer is a foundation. A lost customer is a warning sign. For a long time, multi-brand stores were able to rely on a stable base of regular customers. Those who came to "see what's new," try on two...

Just ten years ago, selling clothing online was an experiment. Today, e-commerce is a given: it represents 21% of ready-to-wear sales in France *, a figure that continues to grow. But behind the euphoria of online sales, a crucial question...

In a digitally driven world where online shopping has become second nature for millions of consumers, one reality remains: the tactile and visual in-store experience remains a determining factor in the purchasing process. While e-commerce has established itself through its...

For years, we've been told that e-commerce will kill physical stores. Amazon, Zalando, and other web giants have seemingly sealed the fate of ready-to-wear retailers. And yet, despite this fierce competition, stores still exist. Better yet, those that know how...

Retail is evolving rapidly. Today, a simple sales space is no longer enough to attract and retain customers. Consumers compare, explore in-store, and then buy online. Faced with this new reality, stores must adapt quickly to turn every visit into...

French fashion is renowned for its expertise and creativity, but many brands struggle to turn their creations into commercial successes. Between the dominance of major retailers, the rise of e-commerce, and changing consumer habits, the obstacles are numerous. How can...

In the world of retail, a corner isn't just a simple presentation space. It's a showcase, a showcase that gives brands a boost and captures the attention of customers looking for new products. Creating a successful corner means combining a...

For several years, the mid-range ready-to-wear sector has been under constant pressure. Caught between an increasingly aggressive fast fashion market and a luxury market that polarizes attention, this middle tier is struggling to find its footing. Today, even so-called "accessible...

In a constantly changing market, multi-brand boutiques and concept stores seek to maximize their profitability while limiting their risks.

As a retailer, you experience it regularly: customers who cross the threshold of your store, take a look at the products, touch them, but leave without buying anything. This phenomenon is recurrent and can be frustrating, especially after having put...

In the bright aisles of a boutique, a rack highlights the E-POP Mode corner, attracting curious glances and sparking conversations. The carefully presented samples allow you to see and touch these unique creations. A customer, seduced by a model, is...

For several years, multi-brand clothing stores have been faced with a commercially unfavorable reality: footfall is inexorably decreasing. This "great breakdown in consumption" (*) can be explained by profound changes in the market, transformed by new purchasing habits, fierce competition and an unfavorable economic context.

In a rapidly changing consumer context, the question of how to attract new customers is essential. E-POP Mode, which combines phygital and the promotion of French designers (at least semi-industrialized), offers an appropriate response to this problem. Here is how...

In a changing market where independent boutiques face many challenges, E-POP Mode offers an innovative solution: a phygital corner dedicated to French fashion. This approach combines the flexibility of digital and the tactile experience of physical, while meeting the needs...