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The adoption of phygital sales in multi-brand fashion stores offers a powerful way to reinvent the customer experience. By offering exclusive designer products, offering an innovative shopping experience, distinguishing themselves from fast fashion, and building customer loyalty, these stores are well positioned to thrive in an increasingly competitive market. Phygital retail is not just a passing trend, it is a truly transformative opportunity for forward-thinking fashion retailers.

The phygital model in multi-brand fashion stores offers a purchasing experience that skilfully combines the advantages of touch and digital. By allowing customers to see, touch, and try products, while providing easy access to detailed information and home delivery options, retailers can not only improve customer satisfaction but also boost loyalty and sales. 'commitment.

But how a simple QR Code can transform the sales experience

Phygital sales in your commercial strategy is not only a trend, but a necessity adapted to new consumption paradigms. It allows you to maximize your impact, expand your market and innovate your sales approach. Take the step, and transform the trial into lasting success.

Phygital, a term evoking the synergy between the “physical” and the “digital”. Unlike pure digital, phygital stands out through the use of tools and devices integrated into physical points of sale, thus transforming the customer experience.