Le blog des boutiques

In an increasingly competitive ready-to-wear market, standing out is essential to attract consumers' attention. Customers today are looking for unique experiences and original products, far from the standardized collections of large chains. This is where E-POP MODE designer corners come...

From November 8 to 11, 2024, Paris - Porte de Versailles will host one of the most anticipated events of the year: #MIFExpo, the Made in France trade fair . This event, which brings together thousands of visitors each year,...

In the world of fashion, designer capsules offer a unique experience to lovers of limited pieces and those passionate about discoveries. Our phygital solution , where collections made in small series are highlighted for a limited time, appeals to more...

Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one...

In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58%...

Shopping in a boutique is a unique experience, combining the pleasure of touching fabrics, trying on clothes and feeling the atmosphere of a store. E-POP Mode reinvents this experience by integrating technology with tradition, thanks to the innovative use of the QR code. This new in-store sales experience offers capsules of French fashion designers, thus providing an exclusive showcase for French talents.

In an increasingly saturated fashion market, designers are constantly looking for innovative ways to stand out and increase their visibility. E-POP MODE provides a phygital solution by offering designer corners within multi-brand boutiques and concept stores across France.

How can E-POP MODE help fashion designers develop their distribution and improve their profitability?

QR codes transform the shopping experience into a more practical, personalized and enriching experience. Whether you are a shopping enthusiast or a merchant keen to offer the best service to your customers, QR codes are an innovative solution to consider.

The adoption of phygital sales in multi-brand fashion stores offers a powerful way to reinvent the customer experience. By offering exclusive designer products, offering an innovative shopping experience, distinguishing themselves from fast fashion, and building customer loyalty, these stores are well positioned to thrive in an increasingly competitive market. Phygital retail is not just a passing trend, it is a truly transformative opportunity for forward-thinking fashion retailers.

The phygital model in multi-brand fashion stores offers a purchasing experience that skilfully combines the advantages of touch and digital. By allowing customers to see, touch, and try products, while providing easy access to detailed information and home delivery options, retailers can not only improve customer satisfaction but also boost loyalty and sales. 'commitment.

Phygital, a term evoking the synergy between the “physical” and the “digital”. Unlike pure digital, phygital stands out through the use of tools and devices integrated into physical points of sale, thus transforming the customer experience.