Why your store should integrate phygital now?
Retail is evolving rapidly. Today, a simple sales space is no longer enough to attract and retain customers. Consumers compare, explore in-store, and then buy online. Faced with this new reality, stores must adapt quickly to turn every visit into a sales opportunity.
Phygital—the fusion of physical and digital—has become an essential lever for boosting the customer experience and maximizing a point of sale's profitability. And the good news is that there are simple and effective solutions for adopting it immediately, without disrupting your organization.
The observation: a change in purchasing habits
Customers no longer visit stores just to buy, but to see, touch, and try before making their decision. Yet, many sales are slipping through their fingers. Why? Because a product seen in-store can be ordered elsewhere online, often on platforms that capture the bulk of transactions.
This new dynamic is pushing retailers to innovate to avoid losing this valuable traffic. The goal is no longer simply to attract visitors, but to enable them to purchase immediately, without constraints.
Phygital: a strategic asset for your store
Phygital doesn't replace the physical experience; it amplifies it. By integrating a solution that combines the best of in-store and digital commerce, you offer:
- An expanded catalog without additional stock : Offer items available for order via a simple scan, without tying up your cash flow.
- Complete purchasing fluidity : Your customers can order what they have spotted in one click, even if it is not on the shelf.
- Increased loyalty : By simplifying their purchasing journey, you encourage them to come back and buy more regularly.
E-POP Mode: an immediate and risk-free solution
E-POP Mode allows you to integrate phygital in record time, without additional investment or inventory. Each item scanned in-store becomes a sales opportunity, with a commission attached. You maximize your profitability without disrupting your organization.
Concrete benefits for your store
- Instantly increase your revenue : every visitor can buy, even if you don't have the item in stock.
- Diversify your offering without constraints : access to a wide range of French and European designers without financial risk.
- Offer an innovative shopping experience : your customers benefit from the convenience of digital while enjoying physical contact with your selections.
- Be ahead of your market : adopt a solution already acclaimed by major brands and attract a more connected clientele.
