Your customers' opinions in complete transparency
In the bright aisles of a boutique, a rack highlights the E-POP Mode corner, attracting curious glances and sparking conversations. The carefully presented samples allow you to see and touch these unique creations. A customer, seduced by a model, is quickly joined by the saleswoman who shares the history of the brand, enriched with a few captivating anecdotes. Delighted, the customer tries on the garment and scans the QR code with her smartphone to finalize her purchase. In three clicks, the order is placed.
This innovative experience, mixing digital and physical, enchants many customers. But what do they really say about this unique concept? Here are their impressions, without filter, with a look at the PLUSES and MINUSES, as they express them.
A modernity that inspires
For many, the innovation and originality of the concept are undeniable assets. One customer enthuses:
“ We feel that the store is ahead of its time, it’s inspiring! ”
The system is appealing because of its simplicity and accessibility. “ Everything is intuitive, even my mother could figure it out! ” jokes a regular at the store.
The ability to try on exclusive pieces in-store, while still benefiting from the diversity of an online catalog, is also popular. Another customer shares:
“ It’s great to never leave frustrated. If a color or size isn’t available, I can order in a snap. ”
E-POP Mode reinvents the shopping experience by combining the best of digital and physical, offering ease of use that appeals to all generations. Customers particularly appreciate the ability to access original and exclusive creations, while benefiting from an intuitive and fluid experience. In addition, the concept highlights innovation and audacity, attracting those looking for modern and inspiring consumption methods.
Vendor-enriched experiences
Another aspect often mentioned by customers is the importance of in-store support. One customer says:
“ The saleswoman took the time to explain the story of the designer and guide me through ordering online. I felt pampered. ”
This type of human interaction builds trust and highlights products. However, some customers note differences between stores:
" In one store I had a warm welcome, but in another the staff seemed uninformed about the concept. "
E-POP Mode allows salespeople to play a key role in humanizing the shopping experience through personalized advice and captivating brand stories. This direct contact increases customer satisfaction while highlighting the history and uniqueness of the collections offered.
A much appreciated flexibility
The flexibility of the phygital experience is particularly appreciated. In addition to offering a wide selection without cluttering stores, this system limits excess stock, an advantage welcomed by environmentally conscious customers.
" I like the idea that we avoid waste ," explains a regular.
For some, the ability to complete their purchases from home is a real plus. A young professional confides:
“ I spotted a dress in a store, took the time to try it on, and thanks to the QR code, I was able to order it from the comfort of my own home. ”
E-POP Mode offers the possibility to easily discover, try and order models in store without being limited by the stock available on site. This phygital system guarantees a seamless experience, combining the richness of an online catalog, with the pleasure of an immediate or deferred purchase according to the customer's preferences.
Varied expectations
Some customers, however, express different preferences. One of them notes:
" I came to the store to leave with something, not to wait for a delivery. " Fortunately, with short lead times (48 to 72 hours), the wait remains reasonable, for original models produced in limited series.
Other customers highlight the elegance of the packaging upon receipt:
“ Receiving my order at home in pretty packaging is an extra pleasure! ”
However, one environmentally conscious client raises a pertinent question:
“ Is it really environmentally friendly to increase deliveries, even if we reduce stocks? ”
Our phygital marketing solution meets diverse needs: satisfying instant shopping enthusiasts while offering a wide range of products accessible via quick online ordering. With short delivery times and an optimized user experience, the concept adapts to modern lifestyles and the preferences of each customer.
A Made in France concept that appeals
E-POP Mode also highlights the creations of French talents. A fashion enthusiast explains:
“ I love supporting Made in France, and this format allows me to discover unique styles. ”
Limited edition designer collections are particularly attractive to those looking for original and exclusive pieces:
“ I know that no one will have the same coat as me, it’s a real luxury! ”
Some customers, however, want more information about the creators:
“ I would like to know even more about the inspirations and values of the brands. A booklet or a video in store would be great! ”
E-POP Mode promotes French brands by offering a showcase for their models, often absent from traditional circuits, and strengthens customers' commitment to Made in France. This concept also allows consumers to support local and responsible fashion, while exploring exclusive and authentic collections.
Technological accessibility for all
For digital enthusiasts, the experience is a breath of fresh air. But some customers who are less accustomed to digital tools share their hesitations:
“I'm not very comfortable with QR codes and apps. Luckily, the saleswoman helped me. ”
Others perfectly at ease, the store testifies: " The customer, profile 45-50 years old, bought a garment for his wife. Very comfortable with the QR code and seduced by the concept, really nothing to say. " In reality the customer bought 2 models in the store.
E-POP Mode simplifies the shopping experience with intuitive digital tools, such as QR codes and online ordering, accessible even to novices.
An atmosphere in the store
E-POP Mode models, cleverly positioned near the window or checkout, naturally attract the attention of customers as they enter or pass through the checkout. Identified by distinctive hanger labels, they easily stand out, adding a modern and original touch to the sales area.
One customer particularly appreciates this presentation:
“ I love spotting these unique models as soon as I walk in, it’s like an invitation to discover something special. ”
However, some customers note that this location can sometimes be confusing:
“ I almost missed the E-POP Mode models because they sometimes blend in too much with the rest of the clothes. ”
E-POP Mode models, carefully positioned near the window or checkout, immediately attract customers' attention and create a focal point that arouses curiosity and engagement. Their identification by distinctive labels allows visitors to easily spot them, while bringing a touch of originality and modernity to the sales area.
Prices perceived differently
Value for money is often mentioned. For many, the prices are justified by the uniqueness and quality of the creations:
“ The clothes are beautiful and well made, worth it. ”
Others are hoping for more affordable options:
“ It’s nice, but it’s not accessible to everyone ,” notes one mother.
E-POP Mode justifies the brands' prices by the quality and uniqueness of the creations, offering customers exclusive and high-end pieces that are not available everywhere. For many, this rarity and attention to detail make the investment fully legitimate.
A revolution in progress
Despite varying expectations and perceptions, one thing is clear: E-POP Mode's approach shakes up habits and leaves no one indifferent. Whether it's discovering French designers, limiting waste or experimenting with an innovative way of shopping, the concept opens up new perspectives.
“ It’s the shopping of the future, but with a soul ,” sums up one enthusiastic customer.
Whether you love it or criticize it, E-POP Mode shows that it is possible to reinvent the in-store experience while integrating the best of digital.
