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In the bright aisles of a boutique, a rack highlights the E-POP Mode corner, attracting curious glances and sparking conversations. The carefully presented samples allow you to see and touch these unique creations. A customer, seduced by a model, is...

In a sector undergoing complete transformation, multi-brand boutiques and concept stores are reinventing themselves to adapt to the new expectations of their customers. customers . An essential step to remain competitive with a clientele looking for authenticity, innovation and sustainability. E-POP MODE, a phygital solution dedicated to French fashion, is positioned as an essential ally to support these businesses in this evolution.

The phygital model in multi-brand fashion stores offers a purchasing experience that skilfully combines the advantages of touch and digital. By allowing customers to see, touch, and try products, while providing easy access to detailed information and home delivery options, retailers can not only improve customer satisfaction but also boost loyalty and sales. 'commitment.