Le blog des boutiques

In a world where supply is everywhere and attention is scarce, independent businesses can no longer be satisfied with being consistent. To remain relevant, visible, and profitable, they must regularly reinvent themselves. Not to chase trends, but to meet the...

She enters wearing a dress. She leaves with a decision. But in the meantime, she has checked her smartphone. Welcome to the 2025 fitting room: a mirror on the left, a price comparison tool on the right. The reflex is...

A loyal customer is a foundation. A lost customer is a warning sign. For a long time, multi-brand stores were able to rely on a stable base of regular customers. Those who came to "see what's new," try on two...

In the bright aisles of a boutique, a rack highlights the E-POP Mode corner, attracting curious glances and sparking conversations. The carefully presented samples allow you to see and touch these unique creations. A customer, seduced by a model, is...

In a sector undergoing complete transformation, multi-brand boutiques and concept stores are reinventing themselves to adapt to the new expectations of their customers. customers . An essential step to remain competitive with a clientele looking for authenticity, innovation and sustainability. E-POP MODE, a phygital solution dedicated to French fashion, is positioned as an essential ally to support these businesses in this evolution.

The phygital model in multi-brand fashion stores offers a purchasing experience that skilfully combines the advantages of touch and digital. By allowing customers to see, touch, and try products, while providing easy access to detailed information and home delivery options, retailers can not only improve customer satisfaction but also boost loyalty and sales. 'commitment.