The Phygital Model: A Winning Asset for Multi-Brand Stores
Retail is evolving at breakneck speed, and for physical stores, the challenge is huge: how to stay relevant in the digital age while optimizing costs and maximizing profits? It is in this context that hybrid models, such as the one proposed by the startup E-POP-MODE, emerge as innovative and profitable solutions for multi-brand stores. This phygital model, which combines the advantages of physical and online commerce, could well be the key to success for retailers.
A Revolution in Inventory Management
One of the main challenges for a boutique is inventory management. Maintaining a wide range of products in store requires a considerable financial investment and presents a high risk of ending up with unsold items. With the E-POP-MODE model, this problem is largely solved. Boutiques are no longer required to store large quantities of products. They can focus on displaying a limited selection of designer clothing. This approach not only reduces storage costs, but also the stress of managing unsold items. The customer can see, touch and try on the models in store, and then finalize their purchase online, without the boutique having to worry about the logistics of shipping.
An Optimized Customer Experience
The phygital model significantly improves the customer experience. Today, many consumers like to explore products online before going to a store to see them in person. E-POP-MODE perfectly meets this need by allowing customers to discover designer clothing in a physical setting, while offering them the convenience of finalizing their purchase online. Delivery is provided directly by the designer, free of charge and within 48 hours, which adds an extra layer of satisfaction for the customer.
An Additional Source of Income
For each sale made through the platform, the store receives a commission of 50% of the standard commission. Although this commission is lower than that of a traditional sale, it has several advantages. On the one hand, the store does not have to bear the costs of purchasing and storing products, which compensates for the reduction in margin. On the other hand, the sales volume could increase thanks to the attractiveness of the phygital model, which also compensates for the drop in commission by increasing the overall turnover.
A Flexible and Profitable Economic Model
In addition to the direct financial benefits, the model proposed by E-POP-MODE allows for better use of space in stores. Rather than filling shelves with large quantities of products, stores can focus on a neat and attractive staging, highlighting the creations in a way that generates interest and purchase. This approach attracts not only loyal customers, but also a new clientele, curious to discover emerging designers in an elegant and modern setting.
A Win-Win Partnership
E-POP-MODE’s phygital model offers multi-brand stores a unique opportunity to modernize their approach, reduce costs while increasing profitability. Reducing unsold stock risks, improving the customer experience and generating additional revenue through commissions make this model a winning strategy for physical stores in the digital age. Thanks to this synergy between physical and digital, stores can not only survive, but thrive in a constantly changing business environment.
