Fashion Boutique, reacting to the increase in clothing sales on the internet
In 2023, the retail landscape continued to evolve with sustained growth in e-commerce in Europe, although a slight shift back to physical stores and the impact of inflation changed the dynamics. Fashion items remain the most popular online, with 58% of consumers having purchased clothing in the last six months*. This figure illustrates not only the continued interest in online shopping, but also the need for retailers to meet consumers’ growing expectations for price and convenience. To stand out, retailers must adopt an innovative approach. E-POP Mode is positioning itself as a key solution by offering an enriched in-store experience through the use of QR codes.
E-POP Mode: A Unique Phygital Experience
E-POP Mode is revolutionizing in-store shopping with a phygital approach, that is, a seamless integration of the physical and the digital. By using QR codes in the in-store shopping experience, this initiative allows customers to enjoy a modern and interactive retail experience. Here's how stores can leverage this trend to differentiate themselves and captivate an increasingly demanding clientele.
Offer Exclusive Models
To attract consumers’ attention, it is crucial to offer exclusive models. E-POP Mode stands out by highlighting creations in small series, often difficult to find elsewhere. These unique pieces meet a growing demand for originality and exclusivity in the fashion sector. By offering items made in limited quantities, boutiques create a sense of urgency and rarity, encouraging customers to visit the store so as not to miss these exceptional opportunities.
Offer Creations by French Designers
Consumers are looking for products that combine quality and originality. By showcasing French designers, E-POP Mode provides its customers with mid- to high-end fashion models, carefully designed and made in France. These creations bring a touch of elegance and authenticity that appeals to a refined clientele, keen to support local crafts while accessing exceptional clothing.
Create a Unique In-Store Experience
A physical presence in a store is no longer enough; it is essential to offer a unique customer experience. With E-POP Mode, stores not only offer exclusive items, but also an immersive experience thanks to QR codes. By scanning these codes, customers can access details about the products and the manufacturing process of the items. This interaction strengthens customer engagement and enriches their shopping experience.
Build Customer Loyalty with New Products
To keep customers interested and keep them coming back, it is essential to regularly renew the models in store. E-POP Mode recommends updating the collections every month, thus offering new options and trends to consumers. This constant renewal creates a dynamic of regular visits, encouraging customers to discover the latest creations and stay engaged with the store.
Develop Your Digital Presence
In a world where digital plays a major role, it is imperative for stores to strengthen their online visibility. Use social media to get people talking about you and amplify your digital presence. Share captivating content related to new arrivals, designers and in-store events. An active and consistent digital strategy not only helps attract new customers, but also retains existing ones by keeping them informed and engaged with the brand.
Simplify with Free Home Delivery
To meet the expectations of modern consumers, it is crucial to simplify the shopping process. By offering free home delivery, stores eliminate potential barriers to purchase. Customers can order their favorite pieces in-store and have them delivered directly to their home, at no additional cost. This convenience contributes to a seamless and enjoyable customer experience, while strengthening customer loyalty.
The combination of physical and digital, embodied by E-POP Mode, constitutes an effective response to the current challenges of retail.
By offering exclusive models, highlighting French designers, providing an enriched in-store experience, simplifying delivery, regularly renewing collections and developing a strong digital presence, stores can not only attract but also retain consumers.
The key to success lies in adaptability and innovation to deliver a retail experience that meets the expectations of today’s consumers while standing out in an increasingly competitive market. Adopting these phygital strategies allows stores to position themselves as leaders in the evolution of fashion retail.
*SRC: the study conducted by the international subsidiary of La Poste and the GfK institute - 2023
