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For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...

The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.