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In a sector undergoing complete transformation, multi-brand boutiques and concept stores are reinventing themselves to adapt to the new expectations of their customers. customers . An essential step to remain competitive with a clientele looking for authenticity, innovation and sustainability. E-POP MODE, a phygital solution dedicated to French fashion, is positioned as an essential ally to support these businesses in this evolution.

For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...

The phygital model is particularly relevant for the fashion sector, where the physical experience – seeing, touching and trying on products – remains essential, but where the advantages of M-commerce meet the expectations of immediacy and personalization of modern consumers.