Designers are presented in stores and increase their profitability thanks to phygital
For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability?
With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout France, without logistical complexity and with optimized distribution margins. Our phygital corners, combining physical presence with an m-commerce experience , are designed to guarantee you visibility and sales all year round, at your own pace.
1. In-store visibility without commercial effort
Imagine your creations visible in stores across France, accessible to customers who can discover them in store, appreciate their quality, and buy them immediately, or later, via their smartphone . E-POP MODE makes this possible thanks to its phygital corners: your creations are highlighted, and we manage the marketing. You focus on the essentials – creation and production – while we take care of logistics and sales.
2. A continuous presence in store to sell all year round
E-POP MODE offers you total flexibility to adapt your distribution according to your collections, your stocks and your strategy. Whether you want to be present in one store or in several, for a short period or throughout the year, E-POP MODE adjusts to your pace and your sales objectives. No fixed commitment: you choose the number of points of sale and the duration of your distribution, and you can even interrupt your participation whenever you want.
3. A guarantee of profitability for your in-store sales
One of the main assets of E-POP MODE is its ability to improve your profitability in store. Unlike traditional sales systems, or consignment sales, where margins can be reduced, our model ensures minimum X2 distribution margins. This means that you optimize your profits by taking advantage of better profitability and maximum exposure in store. Your creations benefit from a strategic presence in store while generating attractive sales margins for your brand.
4. No stock, no unsold items: optimized production management
With E-POP MODE, your productions are planned to match your stocks and reduce financial risks. The exhibition pieces are purchased by the store (this is not a consignment store) ensuring better management of your stocks. There are no unsold items. You replenish your stock according to demand and sales, which allows you to optimize your resources and not immobilize materials or produce unnecessarily.
5. Exclusive visibility for your brand
In E-POP MODE's phygital corners, your creations are presented under your brand, without direct competition. Customers discover your identity and style, thus strengthening your reputation. This presentation model highlights your know-how and uniqueness in an environment that enhances your brand, while ensuring quality visibility in store.
6. Total freedom, without exclusivity
Another advantage of E-POP MODE is its flexibility: no exclusivity is required . You can therefore continue to sell your creations in other points of sale or directly to your customers, without going through us. This freedom allows you to multiply your sales channels while enjoying the benefits of E-POP MODE, and to remain in control of your distribution and your brand.
The power of m-commerce: 24/7 sales made easy
E-POP MODE’s phygital model also relies on the benefits of m-commerce. Today, customers use their smartphones to explore, buy and even interact with brands in-store.
With a simple QR code, your customers buy your creations with their mobile directly from the corner in store and up to a few days later. To have their order delivered, even outside the store's opening hours.
Join E-POP MODE and maximize your in-store impact while increasing your margins. With this phygital solution, make each sale a smooth and modern experience for your customers and boost your brand's profitability in a network of stores committed to Made in France.
