5 reasons why customers love discovering French designers

In the world of fashion, designer capsules offer a unique experience to lovers of limited pieces and those passionate about discoveries. Our phygital solution , where collections made in small series are highlighted for a limited time, appeals to more and more consumers, especially those in search of meaning.

Made in France is a major asset for attracting customers looking for quality, local know-how and ethical fashion. Did you know that for 74% of French people, this label guarantees the ethics and eco-responsibility of the products purchased and for 82%, it ensures the quality of the brands and collections that display it? – Source Opinion Way

1. The exclusivity of the pieces offered

One of the main attractions of designer capsules is the rarity of the pieces offered. Unlike classic collections that remain on the shelves for several seasons, the models in our capsules are renewed monthly.

Customers know they have the opportunity to acquire unique or limited edition pieces, which adds emotional value to their purchase. This rarity creates a sense of urgency, encouraging fashion lovers not to pass up the opportunity to own something special, which they won’t find elsewhere.

2. Meeting with emerging creators

E-POP MODE highlights emerging French designers , still little known to the general public. This allows customers to discover new talents and add pieces to their wardrobe, some of which are avant-garde. For them, it is an opportunity to stand out and wear creations that few other people will own , reinforcing their sense of singularity and connection with independent fashion.

3. A stronger link with the values ​​of responsible fashion

More and more consumers are sensitive to the ethical and sustainable values ​​of fashion. E-POP MODE responds to this trend by promoting limited edition collections, produced 90% locally, with 10% in Europe , in responsible conditions. Customers appreciate being able to support designers who share these same values ​​and favor a more thoughtful and sustainable approach to consumption. It is a way of consuming fashion differently, while remaining at the forefront of trends.

4. Chic and ethics, an irresistible alliance

E-POP MODE designers embody the perfect alliance between chic and ethics, a combination increasingly sought after by consumers. On the one hand, these limited collections offer elegant pieces, with refined design , which exude French know-how . On the other hand, they respect strong ethical values, favoring responsible production methods and sustainable materials.

Customers, attentive to the aesthetics and impact of their purchases, are turning to brands that combine fashion and ecological awareness. Chic is no longer just a question of style, but also of sensitivity to environmental and social issues. Our capsules allow these consumers to stay at the forefront of fashion while adopting more respectful consumption. By hosting these collections, your store becomes a preferred destination for those looking for both elegance and ethical values.

5. A wide range of models thanks to a phygital solution

With E-POP MODE, the shopping experience for designer models takes on an innovative dimension thanks to the use of the QR code. Each store has a virtual space that the customer accesses via a unique QR code from their smartphone.

This system allows to expand the offer proposed in store, thus offering customers a greater choice of models without cluttering the sales area. No need to go to the checkout or manage a large physical stock: the customer simply scans the QR code, orders instantly from their phone, and has it delivered to their home. This fluid and modern process makes the shopping experience more interactive while guaranteeing stores great flexibility to offer a wide range of pieces.

Welcoming an E-POP MODE phygital capsule into your store is not just a simple commercial collaboration. You offer your customers an exclusive, immersive and enriching experience, which goes far beyond traditional shopping. The act of purchasing becomes fluid and practical, while maintaining the exclusivity of the pieces. In addition, by highlighting the made in France and the alliance of chic and ethics , you attract a new and loyal clientele, in search of quality and local values . These collaborations can strengthen the image of your store and create a real connection with your existing and potential customers.