Le blog des Marques

Made in France has never had so much meaning. And yet, for many French brands, the real question is no longer “how to produce better?” , but rather “how to sell differently?” Distribution is the dead end. The shops are...

In a digitally driven world where online shopping has become second nature for millions of consumers, one reality remains: the tactile and visual in-store experience remains a determining factor in the purchasing process. While e-commerce has established itself through its...

French fashion is renowned for its expertise and creativity, but many brands struggle to turn their creations into commercial successes. Between the dominance of major retailers, the rise of e-commerce, and changing consumer habits, the obstacles are numerous. How can...

But how a simple QR Code can transform the sales experience

Phygital sales in your commercial strategy is not only a trend, but a necessity adapted to new consumption paradigms. It allows you to maximize your impact, expand your market and innovate your sales approach. Take the step, and transform the trial into lasting success.