Le blog des Marques

Dans l’habillement, trois modes de distribution coexistent : la vente traditionnelle (achat-revente), le dépôt-vente, et désormais, le modèle phygital E-POP Mode. À première vue, les commissions paraissent similaires. Mais quand on regarde la rentabilité réelle pour une marque, les écarts...

Pour une jeune marque, présenter sa collection à une boutique multimarque est souvent un moment décisif. On a bossé la qualité, soigné le lookbook, fixé ses prix… et pourtant, la réponse est un "non" poli mais ferme.Alors, pourquoi ce refus...

Made in France has never had so much meaning. And yet, for many French brands, the real question is no longer “how to produce better?” , but rather “how to sell differently?” Distribution is the dead end. The shops are...

Just ten years ago, selling clothing online was an experiment. Today, e-commerce is a given: it represents 21% of ready-to-wear sales in France *, a figure that continues to grow. But behind the euphoria of online sales, a crucial question...

In a digitally driven world where online shopping has become second nature for millions of consumers, one reality remains: the tactile and visual in-store experience remains a determining factor in the purchasing process. While e-commerce has established itself through its...

French fashion is renowned for its expertise and creativity, but many brands struggle to turn their creations into commercial successes. Between the dominance of major retailers, the rise of e-commerce, and changing consumer habits, the obstacles are numerous. How can...

For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...

Fashion designers have several marketing channels at their disposal to sell their collections. Each of these models has advantages and disadvantages depending on the brand's objectives, available resources and target audience. Whether through direct sales in stores , online sales...

But how a simple QR Code can transform the sales experience

Phygital sales in your commercial strategy is not only a trend, but a necessity adapted to new consumption paradigms. It allows you to maximize your impact, expand your market and innovate your sales approach. Take the step, and transform the trial into lasting success.