Le blog des Marques

Made in France has never had so much meaning. And yet, for many French brands, the real question is no longer “how to produce better?” , but rather “how to sell differently?” Distribution is the dead end. The shops are...

Just ten years ago, selling clothing online was an experiment. Today, e-commerce is a given: it represents 21% of ready-to-wear sales in France *, a figure that continues to grow. But behind the euphoria of online sales, a crucial question...

In a digitally driven world where online shopping has become second nature for millions of consumers, one reality remains: the tactile and visual in-store experience remains a determining factor in the purchasing process. While e-commerce has established itself through its...

French fashion is renowned for its expertise and creativity, but many brands struggle to turn their creations into commercial successes. Between the dominance of major retailers, the rise of e-commerce, and changing consumer habits, the obstacles are numerous. How can...

For fashion designers, being visible in stores is essential. But how can you maximize this presence while ensuring increased profitability? With E-POP MODE, you benefit from an innovative sales model that allows you to be present in multi-brand stores throughout...